Our team & board

Our team

Snus Laboratories combines scientific excellence with strong commercial and strategic leadership. Our team and advisors have a proven track record of scaling companies, navigating regulated environments, and driving international growth.

Research & Product Development

Leading engineers and chemists with extensive experience in successful commercial formulations.

Regulatory & Public Affairs Advisory

Deep expertise in public affairs and government relations, led by experienced representatives from the public sector and Swedish industry.

Researcher testing liquid from glas container

Business Development & Go-to-Market

Serial entrepreneurs and brand strategists with backgrounds in IPOs, international expansion, and consumer concepts.

Deep tech and future technologies

Innovators with cutting-edge expertise in biohacking, advanced materials technology, and strategic international partnerships.

Meet our team

  • Headshot of smiling female tutor with short blonde hair wearing a lanyard.

    Peter Olofsson, Founder & CEO

    CEO and board member of several growth companies. Helped take CyberCom to the stock exchange. Founder of Prosper Ventures. Large global network in capital markets and business development.

  • Headshot of smiling male tutor with medium-length black hair wearing a lanyard.

    Oscar Jorman, Founder & CRO

    Co-founder and industry pioneer with 25+ years in innovation. Oscar specializes in advanced formulation, flavor, and nicotine release, having shaped top brands like ZYN and Nordic Spirit.

  • Headshot of smiling female tutor with long braids wearing a lanyard.

    Niklas Nordström, Founder & Chairman

    Public affairs advisor. Partner and founder of Prime. Former municipal councilor in Nacka and Luleå. Chairman at Business Sweden. Politician of the Year 2016. Deep networks in the public sector and business.

Meet our advisors

  • Julia Mårdestam, CMO

    Former CEO & Co-owner Brightnest Marketing. Founder of Afact.
    Experience in navigating companies through expansion phases and market establishment. Specialized in go-to-market and brand building.

  • Mikael Lindgren, Senior advisor

    Entrepreneur in real estate, media and creative industries. Experience in building companies from scratch with a focus on brand identity and experience-based concepts. Broad network in northern Sweden and expertise in consumer trends and business development.

  • David Sardén, Senior advisor

    Chairman of the board of several growth companies. Experience of companies from early stage to IPO. Capital market, ownership structure & global business network.

  • Jowan Österlund, Senior advisor

    Entrepreneur and innovator in deep tech, biohacking, future identity and payment solutions. Founder of Biohax. Experience in product development, strategic partnerships and international business development. Broad global network in technology, research and innovation.

  • Björn Lind, Senior advisor

Ready to discuss your project?

Unsure where to begin? We’re here to guide you. Every product journey is unique, and we ensure you find the solution that fits your exact needs. Get in touch with your questions, and let’s explore the next step for your snus brand.